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About Us

Phoenix Distribution,part of the First Technology Holdings Group, concentrates on providing specialist distribution services to its partners in the IT sector through its subsidiaries Phoenix Software, and PX Software. Through its companies and divisions, Phoenix Distribution has a broad reach worldwide, with offices in the United Kingdom, South Africa, Zambia and Zimbabwe.
Phoenix Software is a focused software publishing and distribution business which specialises in taking key brands to market, encompassing marketing, publishing, distribution and strategic planning. Having recently celebrated its 10th year in business, the company has established itself as the industry partner of choice. Phoenix Software has a focused retail division, covering all major and mid-tier retail outlets across sub-Saharan Africa, as well as a focused small enterprise, SMME and large scale enterprise software division. In addition, the company is a specialist volume licensing distributor and OEM partner for numerous vendors, creating bespoke software and accessory bundling for value added promotions across the retail and business-to-business landscape.
Phoenix Software is one of the leading suppliers of consumer-related IT software products through mass retail in sub-Saharan Africa, with a range that boasts a diversity of product categories. These include accessories and hardware, and feature leading brands from vendors such as AVG, Encyclopaedia Britannica, Exspect, Individual Software, Kaspersky Lab, Nero, Navigon, Pinnacle Systems, Propalms, Rapper, Roxio, Sony Creative Software, Tuneup Utilities, Patriot, Parallels, StorageCraft, TRENDnet and Magix. Phoenix has also retained its content and publishing specialisation within the digital arena via the acquisition of strategic mobile content, providing its partners with access into the Telco and mobile handset sectors. The company offers volume licensing on all leading brands, in addition to discounted pricing for educational institutions and non-profit organisations.
PX Software provides the same portfolio, in addition to a number of other software products, to its clientele in the UK, and adds value through an electronic download store solution. Its sister company, PX Software SA, provides this service in South Africa. This is the first multi-vendor, product rich digital download store in South Africa.
In addition, Phoenix Distribution has launched a unique consumer-based ISP called PX Net. In conjunction to the standard ISP offering, PX Net customers will become premium digital community members, a status which entitles customers to free/cheaper bandwidth, discounts on software titles and hardware, and sneak previews to up-and-coming product releases.
Phoenix Distribution is 50.5% owned by First Technology Holdings, the largest privately owned IT company in Africa. The Phoenix management team has remained constant, retaining all key management since inception.

News and Events

Phoenix adds Symantec’s Norton products
Consumers can now purchase Norton 360, Norton Internet Security, and Norton AntiVirus at various retail outlets across SA.

Phoenix grows in Africa
Phoenix Distribution has opened branches in a number of African countries to meet the needs of its African resellers.

The changing face of software sales
The future of sales is on the Web, says Simon Campbell-Young, CEO of Phoenix Distribution.

Faster, better protection with AVG 2013
The new product suite consists of Premium Security 2013, Internet Security 2013 and AntiVirus 2013.

Phoenix adds dbramante1928 range to portfolio
Phoenix will distribute the dbramante1928 range of genuine leather accessories for mobile devices.

Safe, safer, safest
Kaspersky Internet Security 2013 provides new technology for combating malicious exploits and ensures better security during financial transactions. [Local rep: Phoenix Distribution]

Recover servers in 15 minutes
ShadowProtect protects critical data in real time every 15 minutes, 96 times per day, with minimal impact on production systems. [Local rep: Phoenix Distribution]

Phoenix Distribution UK subsidiary expands range
PX Security has added the Bitdefender range of products to its portfolio.



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