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The company services the markets in which it operates through a diverse approach, allowing it to target key products to the right customer base.  Routes to market are through:  

•    PC / MAC software distribution           
•    OEM bundling                 
•    ESD online distribution             
•    Corporate volume licensing            
•    ISP customisation                 
•    Educational initiatives
Retail Hardware: 

•    Video gaming and iPod accessories  
•    Personal navigation devices
•    SD and Flash memory
•    Screens, cameras and projectors
•    Wireless networking products
Phoenix Distribution and its companies are constantly expanding their product range to bring the latest products to a growing market.  Together, Phoenix Software, Phoenix Hardware and PX Software supply software and accessories to all major retailers and more than 2000 smaller retailers across a host of territories, as well as consumers through the download websites.  In addition to sales and marketing, the company offers a comprehensive service that allows it to act as a virtual office to meet any publisher’s requirements. Services include managing production, warehousing, logistics, administration and PR.


Phoenix Software offers volume licensing on all their leading brands. This form of licensing is typically used in business, government and educational institutions, with prices for volume licensing varying depending on the type, quantity and applicable subscription term.


Phoenix Software is one of the leading suppliers of Consumer related IT software products through Mass retail in Sub-Saharan Africa. We work with vendors to analyse market trends and gaps while also providing a distribution route throughout retail in Sub-Saharan Africa.


Digital Distribution and White Label Content Delivery Phoenix Distribution is using the expertise of its member companies to provide a unique white label solution for clients looking to harness the power of e-commerce, as well as digital distribution of content via a number of platforms. This multi-platform orientated solution caters for multiple media options.


Phoenix Software provides a full-service marketing offering. This value-added service includes all aspects of marketing, PR and communications, targeted at the appropriate audiences for vendor products. Phoenix works with its vendors to establish and implement advertising, marketing, and PR initiatives, from the basic outline through to creative design. These services are designed to provide targeted marketing and PR services to build a solid marketing foundation from which vendor brands can grow.


Most Software vendors will provide discounted pricing to Educational institutes. These are price reductions given to educational institutions and possibly also to educators and to other institution staff. The rationale is to build brand awareness and to support the growth of education in the country.

News and Events

Phoenix adds Symantec’s Norton products
Consumers can now purchase Norton 360, Norton Internet Security, and Norton AntiVirus at various retail outlets across SA.

Phoenix grows in Africa
Phoenix Distribution has opened branches in a number of African countries to meet the needs of its African resellers.

The changing face of software sales
The future of sales is on the Web, says Simon Campbell-Young, CEO of Phoenix Distribution.

Faster, better protection with AVG 2013
The new product suite consists of Premium Security 2013, Internet Security 2013 and AntiVirus 2013.

Phoenix adds dbramante1928 range to portfolio
Phoenix will distribute the dbramante1928 range of genuine leather accessories for mobile devices.

Safe, safer, safest
Kaspersky Internet Security 2013 provides new technology for combating malicious exploits and ensures better security during financial transactions. [Local rep: Phoenix Distribution]

Recover servers in 15 minutes
ShadowProtect protects critical data in real time every 15 minutes, 96 times per day, with minimal impact on production systems. [Local rep: Phoenix Distribution]

Phoenix Distribution UK subsidiary expands range
PX Security has added the Bitdefender range of products to its portfolio.



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