Digital Distribution and White Label Content Delivery Phoenix Distribution is using the expertise of its member companies to provide a unique white label solution for clients looking to harness the power of e-commerce, as well as digital distribution of content via a number of platforms. This multi-platform orientated solution caters for multiple media options. The company can therefore deliver mobile content, movie content, audio content, as well as Mac and PC applications, and customers have the option to use their own branding should they wish to.

The download stores created for customers by Phoenix Distribution's team are, for all intents and purposes, the customer's. The entire site is branded and personalised to the customer's requirements. With Phoenix Distribution's expertise, the site is custom-built to allow e-tailers to offer software products of their choice in the most cost-effective manner. In addition to building the sites to customer specifications, Phoenix provides hosting and maintenance services. All build and maintenance activities are conducted in-house, and should the customer require the site to be hosted externally, the company hands all relevant information over to the hosting company in one handy package.

This solution provides access to a large volume of digital content, with over 2000 titles on offer. Many of these are not available in traditional brick-and-mortar stores, providing white label customers with a unique offering to their own clientele. This range is constantly growing and improving, as Phoenix Distribution adds new products and vendors to its business regularly. The range currently includes a multitude of titles in the following genres: security, multimedia, business, system utilities, backup and recovery, and education software, as well as games.

In addition to the traditional build elements required for an e-commerce store of this nature, Phoenix is geared for creating effective payments and deliveries of content. The company has built its own backend deliverables, including content delivery as well as ERP and payment gateway integration. This digital system caters for once-off and monthly billing cycles, allowing for annuity revenue software deployment and bespoke API integration.

All payments and deliveries can be made via the company’s own platform (Softwrap), but should a customer require its own in-house handling of these vital elements, Phoenix can build a unique API to allow its clientele to be completely hands-on and manage all payment and delivery via its own site / system. This means that once a payment has been done from a partner’s site, Phoenix will deliver a license code and download link to the partner, who will in turn send this across to their customer.

This simple and seamless solution is now also being replicated for the world’s fastest-growing download market – mobile devices. As a constant innovator, Phoenix Distribution has been in the process of acquiring mobile content for a number of years now, and is able to offer an extremely wide range. The company has partnered with various Telcos and mobile service providers to create white label solutions that bring this content to their customers, packaged as per the service provider’s requirements.

Phoenix Distribution’s digital customer base includes retailers, resellers(online and offline), Telcos, Banks, Tier One hardware vendors and distributors, as well as the mobile handset manufacturers. With a focus on content delivery, Phoenix provides a ready-to-go solution for partners looking to expand across the African Continent.